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Benefits of tracking and analyzing user behavior on your website

Posted on August 20, 2020 by siddharth

Spending time and effort analyzing user behavior helps you do for your website what a brick-and-mortar shop owner can do in her shop every day:

Get real, first-hand insight into what people are interested in, gravitating towards, or ignoring
Identify points in the customer journey where they get stuck, struggle, get confused and leave
Investigate how specific pages and sections are performing
Understand what your customers want and care about.

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