Watching replays of your visitors going through your website can be extremely helpful. Sadly Google analytics does not provide such a feature – but Vishlesan does.
Vishlesan is a user behavior analytic service for websites . It records the visitor’s interaction, collects heatmaps, creates feedback polls, conducts forms analysis and measures conversion funnels.
With Vishlesan you could learn how users interact with your site. Going through the records or heatmap you could spot key issues that Google analytics cannot. For example: For one of our clients we found out that 64% of the users do not scroll to the footer – so we moved the social icons to the header, in turn, the number of interactions increased.
This is by far the best feature of Vishlesan; being able to watch the replays of your website visitors. When a user lands on your website Vishlesan starts recording their browser session – from mouse click to keyboard entries. Recordings on their own are not that helpful, which is why Vishlesan also collects information such as the browser version, operating system, and device type. Watching the user recordings can inform so many site recommendations.
A heatmap is a screenshot of a website page highlighting user interactions – such as clicks and scrolls. Heatmaps are important for landing pages as it helps you to find out the which call to action results in a higher click and average scroll of a page.
Sometimes your landing page is perfect but your form submission has a high drop-off. In order to find out why we first need to collect data. Vishlesan’s ability to measure form submissions is extremely beneficial. It analyses the form submission rate in-depth, by displaying the interactions of fields, the fields which users leave blank and most important of all the fields which the number of times a specific field had data re-entered. In the example below, we could easily work out that 8% of users entered the name field again – and it is clear this form needs to be worked on since 86.4% is a huge drop-off.
A user goes through a series of a page before turning into a lead on your website. Not all pages on a website are spotless but identifying the pages that cause a user to bounce is critical. This is where the Vishlesan Conversion Funnel analysis shines. Vishlesan allows you to create custom funnels by entering the URL pages. A website owner may want to know whether the page “Contact Us” or “About Us” results in a drop off. By using Vishlesan Funnel analysis, a funnel is created and Vishlesan will automatically start collecting data.
The results of the funnel can be viewed once enough data has been processed. By viewing the funnel you can spot the pages which have the ‘drop-off’ and improve them.
Tip: Always create a heatmap for the pages used in your funnel
Use the FREE plan to learn more about Vishlesan. It is a must-use service!